Website Marketing Basics

Traffic means money pure and simple. The more users that come to your site, for whatever service you provide or product you sell the better. It’s not rocket science is it? Question is how does the average web owner with limited know how in SEO (Search Engine Optimization) and online marketing get the traffic they need to run a successful online business and earn good money? Here’s the answer;

Anyone with limited web knowledge can make good money online, they just need a starting point, and here it is. Traffic, that’s all you need, the more traffic the more potential clients/users the better. Ranking on search engines is one way, but to do it right this can be both time consuming and tiring, trust me, I’ve been there. Sure it works, and also does wonders for your business in the long run, but I suggest you start off with funneling traffic so that your site starts making ’some’ income, and then market it full scale and get it ranked for search words and phrases you want to target. So let’s get to the good part, how to funnel traffic, several ways which i’ll list below;

First way, and one a Slovenian Designer friend of mine uses, is by providing small free downloads to people. He’s a designer, therefor spends 15-20minutes a day designing something the web design/graphic oriented users would want to download for free. He then signs up on about 5 high traffic warez/download forums and simply creates a topic, with a screen shot of what he’s providing, or a sample, and a download link that looks like “www.yousite.com/thedownload.zip” That simple, usually you get around 500 unique visits of users wanting to download this design related product, if it’s an ebook then people interested in that ebook, if it’s a service, then people interested in your service. Do this daily for a while and this user base will only increase as you bump up old topics and keep new ones fresh, generating over 2000 unique visitors a day from direct targeted traffic and getting bookmarked by these users which will in turn generate repeated visits, thus consistently growing traffic, all by spending 25min tops a day.

Blogs are a powerful asset, because they help you target low-key phrases and search terms to rank high for and scrape search engine traffic from the small number of people looking for a search phrase, related to your service or product but not exact. Say you sell Hand made mugs, ranking for Mugs will be tough, but ranking for Home Made Mugs, or Find Home Made Mugs, Buy A Home Made Mug, Mugs made at home, hand made mugs…etc will be much easier to rank for, and combined might generate you almost half if not as much traffic as the main strong keyword. It’s common sense.

Just think outside the box, me for example, i’m aiming to rank this blog post for ‘Website Marketing’. As big a keyword as this may seem, I may eventually rank on the first or second page, in which case, mission accomplished ;)