This entry was posted on Tuesday, March 25th, 2008 at 11:36 pm and is filed under Rant, Review. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
Site Search:
March 25, 2008
Ok so I picked a site (spotlocal.net - they state that - “Spot Local helps you target consumers who are actively searching for your service or product” -we’ll see about that) at random online to check different webmaster SEO skills out. Spot Local is the site, and what a site it is. They claim to increase traffic to advertisers and what not, at least that’s what I got from this site. It’s rather simple really, they have some major no-no’s and I’m going to exploit them by ranking higher than them, or at least rank high enough for their keywords to bug them! Funny, they have a slogan that says “Spot the difference, with Spot Local” haha well let me spot your bloopers then so you can better satisfy your users!
No navigation - Learn from their mistake, the closest thing to your body tag and one of the first thing the search engines absorb are the navigation text based links. They help a great deal and also help spread the PR juice through your site to other important pages you want to have rank higher. Their navigation is crap, sorry to say it like that, but who on earth uses a nav like that anymore? If they were thinking creativity? Originality? Then someone please slap them with a couple pound of ‘reality check’ because it’s tacky, old fashioned, confusing, retarded and crap.
Validation/Code Compliant - Spot Local’s home page has over 40 errors. With so little content (which poses another issue) that’s way too many errors, Java, Flash, just wrongness all round.
Meta Tags - No meta description or meta keywords, which just makes me want to slap their web developers. Yes it’s not a life or death issue but any web developer knows better.
MAIL TO??? now come on, why not create a simple contact form to make users lives simpler. Fill in a couple fields and hit send, Done!
Page URL’s : They have the strangest url structure I’ve seen in a long time, numbering their pages? That’s a red light right there.
Among other things, their blog for one is not even optimized to rank at all which is sad.
Just goes to show you the sort of mistakes other webmasters are making, learn from these sites i’ll post at random here guys, don’t make the same mistakes!
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